Posts Tagged ‘Ford Motor Company’

Fortune: How Ford Bounced Back

steveparkhurst | April 13, 2012 in Books | Comments (0)

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Fortune has published an interesting editorial review of Bryce Hoffman’s book, American Icon. The story of Ford Motor Company is American and it contains great lessons for any size business. It’s worth taking a look at.

FORTUNE — As a longtime follower of the auto industry, I am addicted to books that promise the inside skinny about the personalities behind the products. When a new tome arrives in the mail, I scour it for inside dope, untold stories, and back-room gossip that will unwrap another layer of this fascinating and complex business. Full disclosure: I also peek at the index to see if Fortune has been quoted.

At the moment, my bookshelf runneth over. The upturn in industry fortunes that followed the bankruptcies of Chrysler and General Motors has provided an irresistible story arc of near-death, repentance, and revival. Among a number of first-rate accounts that have appeared in the past 24 months, Bryce Hoffman’s American Icon: Alan Mulally and the fight to save Ford Motor Company is a standout.

Unable to accommodate a deluge of requests from writers eager to document its revival under Mulally, Ford chose Hoffman, a reporter for the Detroit News, and granted him unique access to tell its story without editorial oversight. It chose wisely. Hoffman has produced a book brimming with smart observations and fresh insights into Ford’s success. (Another disclosure: Both Fortune and I are mentioned, briefly, in the book).

To read the entire review, click here.

And if you’ve read the book or have similar stories to share, feel free to do so here or on Twitter.