Posts Tagged ‘Instagram’

CiCi’s Pizza and the Wise Use of Instagram

steveparkhurst | May 12, 2013 in Advertising,Branding,Instagram,Marketing,Promotional,Visual | Comments (0)

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By Steve Parkhurst

I recently found myself in a CiCi’s Pizza location for dinner. As an aside, I think they have the best cinnamon rolls in the history of the free world.

Anyway, I was intrigued by the table tent on the tables. I found it interesting that CiCi’s would use an entire table tent to promote one social media outlet, as opposed to all their outlets, like most other establishments. Having looked at their Instagram account though, I can absolutely understand why they’re doing it this way. Their Instagram account is fun and it is definitely centered around their customers, driving the engagement level up.

CiCi's Pizza Instagram The Parkhurst Group

I’m interested to know what other businesses are utilizing any social media outlet in a particularly spectacular way. Who else does a great job of driving up customer engagement?

Starbucks’ Indivisible Campaign

steveparkhurst | July 9, 2012 in Promotional,Uncategorized | Comments (0)

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Today I tweeted about the “Indivisible” campaign that Starbucks has launched and CEO Howard Schultz has written about:

Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.

If for no other reason than to see all the great photos that people will tweet, #Indivisible will be interesting to follow on both Twitter and Instagram. Starbucks is a unique company with a loyal following that will adhere to and follow company requests.

Are You On Instagram Yet?

steveparkhurst | May 1, 2012 in Visual | Comments (0)

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Are you using Instagram yet? If you are, what are some of your favorite uses for it? I don’t have a business account yet, but I do have a personal account, @SteveParkhurst, check it out if you’re so inclined.


Instagram - The Parkhurst Group



Stonefeather and Modern Music Marketing

steveparkhurst | April 24, 2012 in Advertising,Marketing,Music,Promotional | Comments (0)

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Music marketing is an inexact science. It is a tough industry with lots of competitors and a limited playing field; not everyone is looking to buy music, and when they do, not everyone wants the same music, thus the many genres.

New musicians and bands will have to be creative and in many cases, different, in the ways they try to gain fans and buyers. Fortunately, the times are such that the really motivated can find their way through the maze. Social media now allows any number of ways to share music, drive traffic back to original websites and to otherwise engage potential audiences.

Stonefeather is a great example of a lot of this. Stonefeather is based in SoCal. They have been active on Twitter, Facebook, YouTube, and even Instagram. The band members do a great job of interacting with their fans and keeping them in the loop. This includes things such as pictures, set lists, tattoos, song titles, recording sessions, performances, free cd’s and even promoting fellow bands or musicians that they go watch on their off nights.

Stonefeather - The Parkhurst Group

A lot of these new marketing ideas and concepts have significantly reduced the marketing investment that used to be necessary. While one’s time is a considerable investment, a group of band members can share the duties of the marketing necessities and really have an impact.

So, do you have some killer tricks and ideas for marketing music? If so, share them with us, we always love hearing new ideas. Who else is doing great things? Comment here or tweet us.