Posts Tagged ‘Insurance’

Nationwide Still Hearing About Bizarre Ad

steveparkhurst | February 3, 2015 in Earned Media,Marketing,Television | Comments (0)

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It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.

The company’s response: We knew what we were doing.

Wall Street Journal Nationwide Super Bowl Ad


State Farm Commercial Mocks and Rocks

steveparkhurst | August 16, 2012 in Advertising,Promotional,Television,Visual | Comments (0)

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This is a very good and funny ad from State Farm. I love the line “you can’t put anything on the internet that isn’t true”. Which of course was learned, on the internet.

Then the goofy looking guy that shows up pretending to be a French model and he says “bonjour”, with a look on his face that says “I know this French word, I must be French”.

Unfortunately I think the ad, while being funny, misses the chance to better describe their product offering: the mobile app. I thought the brief glimpse of the app (less than 3 seconds total) looked pretty cool. How cool is it that you can use an app to visually describe an auto accident? Of course we can go to the website and learn much more, or we can search for the app in the App Store, but the commercial could have been slightly less funny and much more informative.

Agree or disagree?

It is important to remember when creating ads that you can go for the funny bit, you can go for the memorable laugh. But you want to remember to leave an impression and make the audience remember your product or service, not just the punch line.