Posts Tagged ‘Krispy Kreme’

Krispy Kreme Vehicles Galore

steveparkhurst | August 1, 2010 in Advertising,Branding,Marketing,Visual | Comments (0)

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I have been to Krispy Kreme locations in various cities for a few years now. However, I have never been to one where I can recall one of their vehicles parked outside. On a visit to Krispy Kreme today, I saw three different vehicles. As you can see, all three vehicles were different in size, model and visual design.

I was able to capture a picture, which you can see below.

Krispy Kreme Vehicles - The Parkhurst Group

You will notice that the “Eat Krispy Kreme Doughnuts” logo is the only consistency between the three vehicles. The vehicles all have varied purposes, thus the varied design. The bigger vehicle is probably the main delivery vehicle for distributing doughnuts to various locations. Given the distance the bigger truck travels and the numerous locations it stops at, this is a great way to advertise the doughnuts visually.

You might notice that the two smaller vehicles refer to using Krispy Kreme for “Fund Raising”. These vehicles are probably used for smaller events and smaller deliveries, perhaps charitable or school related in nature.

No matter which truck is used for which purpose, these are great moving billboards for Krispy Kreme.