Posts Tagged ‘Los Angeles’

George Zimmer Out At Men’s Wearhouse

steveparkhurst | June 19, 2013 in Advertising,Marketing,Television,Visual | Comments (0)

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KFI in Los Angeles is reporting today that George Zimmer will no longer be the radio and tv ad voice. I am not sure why, I guess the tv and radio ads did a really good sell, but I always assumed George Zimmer was the founder and owner of the Men’s Wearhouse. I guarantee it (c’mon, I had to say it). Zimmer has to go down as one of the most recognizable ad men of all time.

So, this news came as a bit of a shock today.

So, who should replace George Zimmer? Personally, I’m hoping for the Geico Gecko.


B.Y.O.Vinyl Night at Mom’s Bar in Los Angeles

steveparkhurst | June 1, 2013 in Advertising,Marketing,Music,Promotional,Small Business | Comments (0)

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Mom’s Bar, located in Los Angeles, is doing something that I like, and I think it is creative at the same time. As the flier below clearly shows, Mom’s Bar is about to start having customers bring in their own vinyl records for playing in the bar on Tuesday nights.

This is a really good way to get business in the door on what is probably a pretty slow night of the week. This is also good advertising for the bar’s marketing partner Touch Vinyl. The promotional idea of also including a free drink if your vinyl is chosen for play, that is also pretty cool.

As some who still listens to vinyl, I am always glad to see vinyl getting attention, this encourages the small music shops to still carry vinyl, it encourages producers to continue to produce vinyl and if vinyl becomes hip again, well that’s just groovy.

B.Y.O. Vinyl Mom's Bar The Parkhurst group

Have you seen anyone else offer a vinyl night? Have you seen other really good partner marketing ideas?


Stonefeather and Modern Music Marketing

steveparkhurst | April 24, 2012 in Advertising,Marketing,Music,Promotional | Comments (0)

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Music marketing is an inexact science. It is a tough industry with lots of competitors and a limited playing field; not everyone is looking to buy music, and when they do, not everyone wants the same music, thus the many genres.

New musicians and bands will have to be creative and in many cases, different, in the ways they try to gain fans and buyers. Fortunately, the times are such that the really motivated can find their way through the maze. Social media now allows any number of ways to share music, drive traffic back to original websites and to otherwise engage potential audiences.

Stonefeather is a great example of a lot of this. Stonefeather is based in SoCal. They have been active on Twitter, Facebook, YouTube, and even Instagram. The band members do a great job of interacting with their fans and keeping them in the loop. This includes things such as pictures, set lists, tattoos, song titles, recording sessions, performances, free cd’s and even promoting fellow bands or musicians that they go watch on their off nights.

Stonefeather - The Parkhurst Group

A lot of these new marketing ideas and concepts have significantly reduced the marketing investment that used to be necessary. While one’s time is a considerable investment, a group of band members can share the duties of the marketing necessities and really have an impact.

So, do you have some killer tricks and ideas for marketing music? If so, share them with us, we always love hearing new ideas. Who else is doing great things? Comment here or tweet us.