Posts Tagged ‘March Madness’

March Ad Madness

steveparkhurst | April 9, 2013 in Advertising,Marketing,Visual | Comments (0)

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The Wall Street Journal has a really interesting chart about the ad dollars spent during March Madness going back to 2003.

March Madness is the nation’s top postseason sports franchise for TV advertising. The NCAA men’s basketball tournament drew more than $1 billion in national TV ad spending last year, beating each of the postseason totals for pro football, basketball, baseball and hockey. (Figures for 2013 will soon emerge.) Average price of a 30-second ad spot in last year’s championship: $1.34 million.

In addition to the overall numbers, I found particular interest in the gradual increase in spending from 2003 to 2008, with a big jump from 2007 to 2008. But then, along with the global economic crash, spending was down in 2009 and 2010, with a jump back up in 2011 and 2012.