Posts Tagged ‘Marketing’

How Most Marketing Works?

steveparkhurst | January 30, 2015 in Marketing | Comments (0)

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If this is how your marketing “works” – we need to talk. Contact us today.

How Most Marketing Works


If you’re not familiar with Hugh MacLeod and his great art and cartoons, check him out.

Dollar Shave Club Is Doing Its Own Thing, Effectively

steveparkhurst | March 18, 2013 in Advertising,Branding,Earned Media,Marketing,Promotional | Comments (0)

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Over the last several weeks I have been hearing some really interesting radio commercials, and I was intrigued enough that I had to go and see what the commercials were really about.

I discovered a unique business model with innovative marketing, heavy with humor and attitude. It is Dollar Shave Club and I will guarantee you have not seen anything like this. They also manage to make something most of us would view as tedious or boring…somewhat interesting, and at least a little humorous.

Dollar Shave Club - The Parkhurst Group

And check out this video, it’s pretty cool and it explains with humor the concept of what they do.

Kudos to Dollar Shave Club for their interesting business model, which includes its interesting marketing and advertising ideas. These guys seem to be having fun, and that’s great to see. Well done.

Small Business Marketing Plans For 2013

steveparkhurst | January 9, 2013 in Marketing,Promotional,Small Business | Comments (0)

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AWeber, an email marketing solutions provider, recently polled over 3,000 small business owners and entrepreneurs. You can view the raw data from the polling here. A couple of three really telling questions revealed interesting answers to me. If you are a small business owner looking at 2013, these questions should grab your attention as well.

This first question is not a huge surprise, but sometimes the visual really helps:

AWeber Small Business Survey 2013

As you can see, 68% of your competition is planning to spend more on marketing in 2013. Now we all know that spending more does not mean selling more. All marketing is an investment though, and perhaps these businesses are positioning themselves for a move in the future, or possibly expansion. Do you know what they are up to? Can you afford to sit back and wait?

You can certainly spend foolishly and invest poorly. But you can also make some really good investments, maybe in social media or online advertising. There is no dollar figure attached to these percentages, for a small business owner an “increase” answer to the poll could mean spending $11,000 in 2013 as opposed to $10,000 in 2012.

The next two questions deal with particular outlets (or channels) for marketing:

AWeber Small Business Survey

These numbers are again worth analyzing. I would suggest not looking at these numbers and focusing on just the increases. I find myself intrigued by the “I don’t use this channel” answers. If you will notice on the bottom question, with regard to “print advertising” 61.9% say they don’t use that channel, just as 72.1% say they don’t use “tradeshows”. Those are both sizable numbers, and I think both numbers seem like a drop off, or a decrease in that sort of marketing. This might be the time to ask if “print advertising” or “tradeshows” might be right for you. With both of these channels, you can dominate the market with your marketing.

On the print side, there are now numerous specialty print publications. For instance, many cities have publications that are weekly entertainment and dining listings. If you own a restaurant or bar, these publications may be a great place to run weekly print ads with your upcoming features, great deals or special events. As for trade shows, these can range from gun shows to wedding or floral expos to quilting conventions. Depending on your business, no matter how niche or general you may be, these tradeshows offer you a unique opportunity to interact with a proven target market. Your display needs to be smart and your possible giveaways need to be effective, even if these are just refrigerator magnets or writing pens.

Conversely, hardly anyone does not use email marketing or does not have a business website. If you are using those channels, this is not the time to quit, but it is time to ask what you are doing to rise above the crowd, to really make your business stand out.

We are always here to help, even if it is just offering some advice or guidance. You can engage us here on the blog, tweet us @ParkhurstGroup or fill out our contact form.

End of the Year Marketing Budget Redux

steveparkhurst | December 1, 2012 in Advertising,Marketing,Promotional,Small Business | Comments (0)

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Last year, I wrote about end of the year marketing budgets. I figured I would link to that article again as December begins and many businesses or individuals face the same year-end questions they faced last year.

Read, End of the Year Marketing Budget.

This year, just as last year, we are here if you need us. If you need to be creative or want some fresh ideas, contact us.

Cyber Monday 2012

steveparkhurst | November 26, 2012 in Advertising,Promotional,Visual | Comments (0)

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Here’s hoping you’re surviving Cyber Monday 2012. Share with us what great advertising or marketing you’ve seen. What got you onto store websites today? If you have kids or people you buy for and someone said “that’s a great deal, I want that”, what was the hook to catch them? As always, you can post a comment here on the website, or you can tweet to us @ParkhurstGroup. Cyber Monday -


End of the Year Marketing Budget

steveparkhurst | December 1, 2011 in Advertising,Marketing,Small Business | Comments (0)

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Toward the end of every calendar year, people and businesses start looking at their end of year marketing budgets. Often, marketing budgets for the next year are based on a bottom line increase from the current year.

So, let’s say your 2011 marketing budget was $10,000. It stands to reason in 2012, you want to raise it to $12,000. But, as 2011 comes to a close, you’ve only spent $8,000 of your allotted $10,000, so you want to find a way to spend that extra $2,000, without throwing it away, that way you can justify that $2,000 increase request from the 2011 budget.

There are good deals to be found at the end of the year. Marketing agencies know of good deals with print outlets or where to run some less expensive radio in various markets. Some marketing agencies are good to consult with and find great bang for the buck. You can certainly waste that final $2,000, or you can get a little creative and invest wisely, rather than quickly.

As December begins, you have 30 days left in the month, and with the holidays, you have fewer days to work with than you might think. We are here to talk if you need some help or have any questions. We always have ideas and we are always willing to help you. In a down economy, every dollar counts. Email us at Steve @ this domain or post a comment here on the blog.

Tweet With Us

steveparkhurst | July 20, 2011 in Uncategorized | Comments (0)

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Are you following @ParkhurstGroup on twitter? If not, now is a good time to fix that.
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