Posts Tagged ‘Matchbooks’

Matchbooks: Lloyd’s Restaurant Houston

steveparkhurst | July 28, 2010 in Advertising,Marketing,Promotional | Comments (0)

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These matchbooks for Lloyd’s in Houston are simple, yet interesting.

The design is very, very simple, and there is incredibly little wording. The minimal wording is highlighted by the way Lloyd’s uses “THE” to position themselves as the only place worth eating at in Houston. Very smart. This was always a subtle reminder whenever someone reached inside to get and light a match.

Finally, if you know anything about Houston or the Houston region, you know there are at present three prominently used area codes. To dial anywhere in Houston, one must dial the area code. The fact that Lloyd’s listed a phone number, minus the area code, tells you these matchbooks are rather old and Lloyd’s existed “long ago”.

Lloyd's matchbooks - The Parkhurst Group

We’re always interested in your feedback and maybe the visuals of some of your favorite matchbooks. Email them to Steve @ this domain.


Matchboxes: Grand Hotel, Taiwan

steveparkhurst | December 3, 2009 in Advertising,Promotional,Visual | Comments (0)

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My latest look at matchbooks leads me to this one, which is actually a matchbox, the type where the matches slide out in a little compartment. I had two of these for the photograph, so you both the front and the back at the same time.

My first thought is how cool it is that the Grand Hotel got such a great phone number, really hard to mis-dial that number. Secondly, I really like the fact that then entire one side is just a picture of the hotel, with no wording at all on that side. This is a really simple design with only basic information. Not all advertising needs to be wordy. Sometimes you can just tell them what they need to know.

Grand Hotel Taiwan matchboxes - The Parkhurst Group

Anyway, I liked this set of matchboxes. Do you have some pictures to share? Send them to Steve @ this domain and I’ll post them.


Matchbooks: IMCO Services, Halliburton

steveparkhurst | September 2, 2009 in Advertising,Promotional,Visual | Comments (0)

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I like matchbooks. On occasion, I collect them. Matchbooks are a small, usually inexpensive way to take a stroll through advertising history. I enjoy looking at matchbooks and trying to figure out what the designer was thinking and what the creator was going for.

Today’s matchbooks (as you can see) are from IMCO Services, A Division of Halliburton Company based in Houston.

IMCO Services matchbooks - The Parkhurst Group   IMCO Services matchbooks inside

In case you’re curious, on the inside of the matchbook, the tips of the matches cover a few words, it reads: Halliburton Basic Research.