Posts Tagged ‘McDonald’s’

McDonald’s in the U.K. Pokes Hipsters with McCafe Ad

steveparkhurst | February 22, 2017 in Branding,Earned Media,Marketing,Promotional,Visual | Comments (0)

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McDonald’s in the United Kingdom has a clever new ad that really makes hipsters look, well, hipsterish.

 

From AdAge:

Watch this spot for McDonald’s McCafe from the U.K. and you’ll wonder why you ever went to an achingly trendy hipster coffee bar.

The ad, created by Leo Burnett London and directed by Tony Barry at Knucklehead, pokes fun at a ton of things you’ll wincingly recognize — miniature cups, confusing menus, extortionate prices, coffees that come in jam jars with straws, weird brewing methods, pretentious WiFi passwords, cafes where you can’t sit down but you can play table tennis.

The increasingly confused customer finally ends up in a McCafe, where he can get a nice normal coffee and sit down at a table without paying a fortune for a tiny drink and an artisan cake. Nice work (and it might even inspire hipsters to try a McCafe in future).

 


McDonald’s Window Display Instructions

steveparkhurst | October 25, 2015 in Advertising,Marketing,Promotional,Visual | Comments (0)

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I’m posting this tonight from inside a McDonald’s where I stopped to get a coffee. As I was waiting for a fresh brew, I noticed some window display with the instructions printed on the back side of them. As you probably know, this sort of “behind the scenes” stuff always intrigues me. Anyway, take a look at the two displays, posted below.

McDonald's window display  McDonald's window display


Burger King Twitter Account Hacked

steveparkhurst | February 18, 2013 in Advertising,Earned Media,Marketing,Promotional,Visual | Comments (0)

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In case you missed it today, Burger King’s twitter account was hacked, and used as a promotional weapon for McDonald’s.

Burger King Twitter Hacked

Photo from https://twitter.com/fsmikey/status/303555133009178624

Elena Zak of the Wall Street Journal has a pretty good accounting of the situation, including a lot of really good tweets, I highly suggest taking a look. You can see that McDonald’s denied any complicity in the hacking. That was followed by a tweet suggesting that all eyes were now on Wendy’s.

In this embarrassment, I see great and fun opportunities for Burger King to show some humility, laugh at itself and turn this into a positive. Perhaps McDonald’s can use the occasion to cover-up and eliminate their awful new product name that I wrote about recently. I doubt they are taking my advice of that one just yet.

If you were Burger King, how would you respond to this hacking? What ways would you turn this into something fun and positive? Comment here on the blog or tweet us, @ParkhurstGroup.


McDonald’s, What Are You Thinking?

steveparkhurst | February 5, 2013 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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I enjoy an occasional trip to McDonald’s. As a coffee junkie, I can appreciate the serious coffee upgrade they made a few years back. As a fast food pioneer, I can also appreciate the various aspects of a McDonald’s location: the franchising, the innovations, the marketing, the colors, the cleanliness, the staff. As someone who once studied and read about McDonald’s founder Ray Kroc, I always think about his legacy alive and well in the McDonald’s locations.

On a recent visit, I was stunned to see what McDonald’s is doing to promote its newest item, the Fish McBites. And actually, it is not so much the promotion, but the name of the product itself that bothers me. Fish McBites? Seriously? Wow.

McDonald's Fish McBites - The Parkhurst Group     McDonald's Fish McBites - The Parkhurst Group

As you can see on one of the promotional boxes, the slogan “Popped From The Sea” may be one of the worst slogans I have ever seen. It is just weird. I like to think of McDonald’s as always innovating, always changing, and always smart and clever. I won’t condemn McDonald’s for this altogether, but I will question the entire marketing and promotional campaign around these so-called, Fish McBites. A campaign which also includes fishnets (pictured in the background of my photos above) with the product boxes hanging from fishhooks. There are also mini-life preservers,  fishing lures and various other fishing related paraphernalia. It is a spectacle for sure.

What are your thoughts? If you rolled out a product like this, what would you call it?