Posts Tagged ‘Megachurches’

The Story Within The Silverlake Church Ad

steveparkhurst | December 10, 2012 in Advertising,Promotional | Comments (0)

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I saw an interesting ad recently, for a church. The volume was low so I did not hear everything being said. But, the closing graphic included the Silverlake logo with the words: The Church Beyond Sunday.

Silverlake Church - TheParkhurstGroup.com

As a matter of positioning, the words “The Church Beyond Sunday” are a great way to demonstrate that this church is more than a church, it’s a place to commit to for more than just one hour a week. It appears to be a place that is a home for you the other six days of the week. Megachurches of today serve this sort of purpose, they offer many things, in many ways, that the older, more traditional churches do not. These megachurches have taken to building communities within the community, while some of them have started trying to appeal to the “unchurched”. Pastors Rick Warren and Joel Osteen of Saddleback and Lakewood churches respectively, are two really good examples of the megachurch community. Maybe there is another church (or churches) somewhere using words similar to “The Church Beyond Sunday”, but I have not seen them.

Lastly, this ad was very effective for another reason. As I stated before, I could not hear the commercial. But, the message in the commercial did not need volume. The visuals created and the story that was told were enough for me to remember what I saw, and I was later able to search for an find Silverlake on the web. In your visual media, are you able to tell a story or get your audience to react to you, without volume? Think about it. Leave a comment here or tweet us @ParkhurstGroup.


Applebee’s America Book Review

steveparkhurst | April 17, 2009 in Books,Promotional | Comments (0)

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I wrote the following review for Applebee’s America in May 2008. I think this is worth posting here on this blog because Applebee’s, and the other business models profiled in the book are in many ways worth studying as we move into a new era of communications and desire for community. These businesses are serving the needs of their customers beyond a monetary transaction. Read the review below and let me know what you think. If you’ve read the book (or if you do read it), I’m interested in hearing from you.

I bought Applebee’s America when it came out in 2006 but I just now got around to reading it. I’m sorry I waited so long, but the book took me less than a week to read and I do feel that it was worth it.

The authors took liberty in creating terms like Gut Values and Navigators. However, I don’t know that they created these terms as much as they used new, quirky words to say the same thing. The authors referred to a book called The Influentials many times throughout. I wonder if I should have read that book first. The Influentials is also a good example of what I mean when I say that the authors didn’t really create terms, as they basically called previously known Influentials, Navigators.

There was some overkill with some of the concepts, especially the concept of community and the phrase “people want to belong to a community”.

Some of the chapters were fascinating and that made them very quick to read. As others have said here on amazon, the “history” of the megachurches was incredibly interesting. The authors did do some serious work to write AA. While they did use a lot of previously published sources and they document them well, they also did a good number of interviews. If you’re looking for a lot of answers or a place to go for them, this book will guide you to a plethora of sources.

Here is a link to the original review.