Posts Tagged ‘Milady Coffee’

Milady Coffee Building In Lincoln, Nebraska

steveparkhurst | January 29, 2010 in Advertising,Branding,Marketing,Visual | Comments (0)

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When I was in Lincoln, Nebraska last year, I saw this great coffee company name painted onto the side of a building. I don’t know the history of this building, or the coffee company for that matter. The painting looks dated, so it is safe to assume that it is real and old.

Seeing this painting made me think about branding. I have not seen Milady Coffee sold in any stores that I can recall. But their image lives on, at least in Lincoln, Nebraska. Let’s pretend one hundred years from now your business is gone and all that remains to remember it is your name and logo painted on the side of a building. What would your logo and visuals say about you? Will they stand the test of time?

The advertising itself is also notable. Visually it is cool, and effective, how the creators inserted “IS BETTER” between MILADY and COFFEE. The change in font size and in font color are really well done and this nicely blends a brand name with a motto or slogan.

Milady Coffee - The Parkhurst Group

If you know something about this building or about the coffee company, we’re interested in hearing from you. If you have some nostalgic pictures to share of advertising days gone by, please share them with us.