Posts Tagged ‘misspellings’

Imperfections On Signage

steveparkhurst | October 19, 2009 in Advertising,Promotional,Visual | Comments (0)

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I spotted this sign today and I pulled the car over to get a picture. The casual observer breezing on by might not notice the imperfection in this sign. Obviously, in theory, “Woman” should be “Women”.

I do not know the circumstances under which this business owner acquired this sign. But, if you are running a startup or are very low on cash in the advertising budget, buying a sign from a vendor who made a mistake and has reduced the price can be a real money saver. You might also save money if you ordered the right sign, and the vendor screwed it up. No one wants to lose money. I’d say, this is a minor imperfection and I hope the buyer got a good deal.

Men Woman sign - The Parkhurst Group