Posts Tagged ‘motto’


steveparkhurst | November 8, 2011 in Music,Promotional | Comments (0)

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I saw this recently and it really struck me:

Spotify - The Parkhurst Group

What a great slogan or motto. I have not yet used Spotify myself, but I get the gist of it and it is intriguing. This is also great positioning for them to set themselves as the one music source for one’s “social life”. And of course, it can easily be assumed that the “social” part of that, actually refers to social networking, especially the way Spotify integrates with Facebook and Twitter accounts.

Anyway, great slogans or mottos like this can really go a long toward long term growth and building a loyal user base, especially if they make their users feel like they really do back up the rhetoric. Can Spotify deliver? Does Spotify already deliver for you?