Posts Tagged ‘music’

B.Y.O.Vinyl Night at Mom’s Bar in Los Angeles

steveparkhurst | June 1, 2013 in Advertising,Marketing,Music,Promotional,Small Business | Comments (0)

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Mom’s Bar, located in Los Angeles, is doing something that I like, and I think it is creative at the same time. As the flier below clearly shows, Mom’s Bar is about to start having customers bring in their own vinyl records for playing in the bar on Tuesday nights.

This is a really good way to get business in the door on what is probably a pretty slow night of the week. This is also good advertising for the bar’s marketing partner Touch Vinyl. The promotional idea of also including a free drink if your vinyl is chosen for play, that is also pretty cool.

As some who still listens to vinyl, I am always glad to see vinyl getting attention, this encourages the small music shops to still carry vinyl, it encourages producers to continue to produce vinyl and if vinyl becomes hip again, well that’s just groovy.

B.Y.O. Vinyl Mom's Bar The Parkhurst group

Have you seen anyone else offer a vinyl night? Have you seen other really good partner marketing ideas?


Record Store Day 2013

steveparkhurst | April 17, 2013 in Music,Promotional | Comments (0)

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Record Store Day The Parkhurst Group

Saturday is Record Store Day across America. It is a great day to celebrate independent businesses and a great way to celebrate great sounds. Check out RecordStoreDay.com to find a location near you and to find out what bands are releasing special items just for Record Store Day. Many record stores will be having live music along with other great specials. For instance, in Houston, Cactus Music will be offering free beer from Saint Arnold, along with free breakfast in the morning, and free coffee, provided by Katz Coffee who has a special Record Store Day blend, called Black Vinyl Blend. How cool is that?

I’ll have a recap after Record Store Day, with many notes and highlights. If you venture out and want to share your day with others, use hashtags #RecordStoreDay #rsd2013 #rsd13 on Twitter, Instagram, Foursquare, Pinterest…and anywhere else you might share your thoughts, pics and purchases.


Spotify

steveparkhurst | November 8, 2011 in Music,Promotional | Comments (0)

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I saw this recently and it really struck me:

Spotify - The Parkhurst Group

What a great slogan or motto. I have not yet used Spotify myself, but I get the gist of it and it is intriguing. This is also great positioning for them to set themselves as the one music source for one’s “social life”. And of course, it can easily be assumed that the “social” part of that, actually refers to social networking, especially the way Spotify integrates with Facebook and Twitter accounts.

Anyway, great slogans or mottos like this can really go a long toward long term growth and building a loyal user base, especially if they make their users feel like they really do back up the rhetoric. Can Spotify deliver? Does Spotify already deliver for you?