Posts Tagged ‘Negative’

Product Ads And Consumer Reactions

steveparkhurst | January 2, 2013 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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This tweet caught my attention:


It strikes me as funny how sometimes products can have really great advertising, for a product that doesn’t appeal to everyone. In this case, a person who does not like Corona took the time to tweet about their great ads, but also took the time to mention his dislike for the product. Hey, you can’t please one-hundred percent of the people one-hundred percent of the time. Corona may not, and likely won’t, get a new customer here based on this ad, but this tweet is not a total negative.

In this case, at least the person knows what the ad is for. How many times have you seen a great or hilarious ad, but you had no idea who was responsible for it? The worst time for that to happen is with Super Bowl ads, but that’s another post for another day.


The Wrong Kind of Car Ad: From the Customer

steveparkhurst | November 7, 2009 in Advertising,Visual | Comments (0)

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I saw this car today in a parking lot. This is probably a manufacturer’s worst nightmare. A disgruntled customer who is willing to use his purchased item, in this case a distinguishable car, to draw criticism to its product. I’m sure Chevy would have preferred a carefully worded letter or two. And, in hindsight, they might have preferred that the disgruntled customer just posted some negative comments on Facebook.

Instead, the customer turned his purchase item into a moving billboard. The customer in question obviously put some time, money and effort into the message he/she wanted to convey. And while it’s a small car by most standards, the bright yellow nature of the car with this message on the back, would seemingly make this a very visible, and therefore effective advertisement. This is unfortunate for the makers of the Chevy Aveo.

Negative Car Ad - The Parkhurst Group