Posts Tagged ‘New York Times’

Yoko Ono Runs Full Page Ad In NYT

steveparkhurst | January 3, 2013 in Promotional,Visual | Comments (0)

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Yoko Ono ran a full-page ad in the New York Times on New Year’s Day. You can see the ad below:

Imagine Peace NYT Ad

Original Photo

Talk about minimal wording and a whole lot of white space, this is it. A full-page ad in the New York Times is not cheap. Thoughts of reverse psychology come into play here, perhaps because you would have to expect someone buying a full-page ad would load the page up with words or visuals. Instead, this may be the most white space ever seen in a New York Times ad. There are many elements at work here that may prove effective. The “love, yoko” give the feel of a personal letter. Given the right circumstance, this method of advertising could be right for you.

What are your thoughts on the Yoko Ono ad?

Blues Artist John Egan Featured In New York Times Article

steveparkhurst | December 7, 2012 in Earned Media,Music | Comments (0)

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Houston blues musician John Egan was featured in this article about going to record stores recently in the New York Times:

John Egan, “Phantoms” (Gin Diaries)

The son of a former Houston Rockets point guard and coach of the same name, Mr. Egan is a regular presence on the Houston club scene, playing dark but rich-sounding solo blues on a resonator guitar.

“He’s been kicking around Houston for years and just starting to get the credit he deserves,” Mr. Bishop said. “He’s a stomping, hollering bluesman. But in a lot of ways, along with the blues, it’s also got an outsider-folk element to it, like it’s cut from the cloth of a classic Tom Waits record. It’s a really dark and masterful album.”