Posts Tagged ‘Newspaper’

Yoko Ono Runs Full Page Ad In NYT

steveparkhurst | January 3, 2013 in Promotional,Visual | Comments (0)

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Yoko Ono ran a full-page ad in the New York Times on New Year’s Day. You can see the ad below:

Imagine Peace NYT Ad

Original Photo

Talk about minimal wording and a whole lot of white space, this is it. A full-page ad in the New York Times is not cheap. Thoughts of reverse psychology come into play here, perhaps because you would have to expect someone buying a full-page ad would load the page up with words or visuals. Instead, this may be the most white space ever seen in a New York Times ad. There are many elements at work here that may prove effective. The “love, yoko” give the feel of a personal letter. Given the right circumstance, this method of advertising could be right for you.

What are your thoughts on the Yoko Ono ad?

London 2012 Newspaper Visuals

steveparkhurst | July 28, 2012 in Visual | Comments (0)

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I saw this picture of what appears to be a newsstand in London, the morning after the Olympics officially kicked off, and I was struck by the power of this visual. Only something like the Olympic Games can get every single paper in a city to cover and feature the same exact thing. Not even natural disasters or national tragedies get the same type of coverage.

I am equally struck by the fact that six of the eight newspapers featured in this picture are showing the same picture, or slight variations thereof.

London 2012 Newspapers

Anyway, I thought this picture could serve as a reminder to you that visuals are powerful and words are not always necessary. How does marketing compare to this? Are you using a whole slew of words without saying anything at all? If you can not answer that, we should talk sooner rather than later. Connect with us.