Posts Tagged ‘Olympics’

London 2012 Newspaper Visuals

steveparkhurst | July 28, 2012 in Visual | Comments (0)

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I saw this picture of what appears to be a newsstand in London, the morning after the Olympics officially kicked off, and I was struck by the power of this visual. Only something like the Olympic Games can get every single paper in a city to cover and feature the same exact thing. Not even natural disasters or national tragedies get the same type of coverage.

I am equally struck by the fact that six of the eight newspapers featured in this picture are showing the same picture, or slight variations thereof.

London 2012 Newspapers

Anyway, I thought this picture could serve as a reminder to you that visuals are powerful and words are not always necessary. How does marketing compare to this? Are you using a whole slew of words without saying anything at all? If you can not answer that, we should talk sooner rather than later. Connect with us.

The Olympics, James Bond and The Queen

steveparkhurst | July 27, 2012 in Advertising,Promotional | Comments (0)

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One of the world’s greatest international marketing events began in London on Friday, the Olympic games. The spectacle of the opening ceremony was watched across the world, some of it live, some of it not. I am not really an enthusiastic observer of the Olympic games, however, there was something even I could excited about. The video which featured Daniel Craig as James Bond 007, going in to pick up Queen Elizabeth for a helicopter ride across London, ending in a tremendous parachute jump into the Olympic stadium. This was theater at its best…

…marketing too. Just a quick reminder that the latest James Bond movie, Skyfall, arrives in theaters in November. Enjoy the Olympics.