Posts Tagged ‘promotion’

McDonald’s, What Are You Thinking?

steveparkhurst | February 5, 2013 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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I enjoy an occasional trip to McDonald’s. As a coffee junkie, I can appreciate the serious coffee upgrade they made a few years back. As a fast food pioneer, I can also appreciate the various aspects of a McDonald’s location: the franchising, the innovations, the marketing, the colors, the cleanliness, the staff. As someone who once studied and read about McDonald’s founder Ray Kroc, I always think about his legacy alive and well in the McDonald’s locations.

On a recent visit, I was stunned to see what McDonald’s is doing to promote its newest item, the Fish McBites. And actually, it is not so much the promotion, but the name of the product itself that bothers me. Fish McBites? Seriously? Wow.

McDonald's Fish McBites - The Parkhurst Group     McDonald's Fish McBites - The Parkhurst Group

As you can see on one of the promotional boxes, the slogan “Popped From The Sea” may be one of the worst slogans I have ever seen. It is just weird. I like to think of McDonald’s as always innovating, always changing, and always smart and clever. I won’t condemn McDonald’s for this altogether, but I will question the entire marketing and promotional campaign around these so-called, Fish McBites. A campaign which also includes fishnets (pictured in the background of my photos above) with the product boxes hanging from fishhooks. There are also mini-life preservers,  fishing lures and various other fishing related paraphernalia. It is a spectacle for sure.

What are your thoughts? If you rolled out a product like this, what would you call it?


Sears Auto Center Christmas Radio Ad

steveparkhurst | December 22, 2012 in Advertising,Marketing,Promotional | Comments (0)

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I heard a rather good Sears ad on the radio today. Without recalling it 100% accurately, I’ll do my best to rehash the gist and the effective catch.

The ad was specifically for Sears Auto Center. They were trying to get people to come in for oil changes and other car repairs. The pitch for the quick oil change included the offer of a $5 coupon good for using at Sears while you wait for your car. What a hook! And at Christmas time no less.

If you’re the right kind of business, the kind that can offer auto work AND shopping for any number of other items, this sort of promotion is a great hook. The $5 coupon from the oil change can be parlayed into extra dollars being spent in your store at the same time, and the real beauty is the multi-tasking that takes place, in which the customer never has the time to think “how much longer is this oil change going to take??”.

Give your business model some thought and see if a similar promotion will work for you. Think about the local grocery store with a floral center inside, a customer can go in and order an arrangement with balloons and stuffed animals, and the item is ready by the time the customer completes their grocery shopping.

If you need help with a promotion idea, or executing a promotion idea, contact us today.


Clever Pie Shop Promotion

steveparkhurst | March 16, 2009 in Advertising,Marketing,Promotional,Visual | Comments (0)

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What a great, obscure hook. A pie shop attempting to lure customers in, by offering a whole pie for free, with the purchase of six forks. How expensive are those forks? How good is the pie? These are questions one can find out if you are ever in Canton, Texas for First Monday Trade Days.

I was in Canton last September, but I did not buy forks or a pie, but I loved the promotional idea. This is a very clever way to promote or move a product related to a main offering. For instance, if this pie shop was offering free vacuum cleaner bags, that would not make sense. But, you need forks in order to eat a pie (usually), so this offering makes sense.

If you know of some really creative promotions like this, share them with us. If you are in a dilemma as to whether a certain promotional idea you have is right for you, perhaps we should talk. If you need some help or inspiration finding a perfect pairing for your business, again, we should talk.

Pie Shop Sign - The Parkhurst Group