Posts Tagged ‘Queen Elizabeth’

The Olympics, James Bond and The Queen

steveparkhurst | July 27, 2012 in Advertising,Promotional | Comments (0)

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One of the world’s greatest international marketing events began in London on Friday, the Olympic games. The spectacle of the opening ceremony was watched across the world, some of it live, some of it not. I am not really an enthusiastic observer of the Olympic games, however, there was something even I could excited about. The video which featured Daniel Craig as James Bond 007, going in to pick up Queen Elizabeth for a helicopter ride across London, ending in a tremendous parachute jump into the Olympic stadium. This was theater at its best…

…marketing too. Just a quick reminder that the latest James Bond movie, Skyfall, arrives in theaters in November. Enjoy the Olympics.