Posts Tagged ‘recycling’

Local Library Sales Benefit All

steveparkhurst | November 3, 2013 in Books,Promotional | Comments (0)

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Bellaire Public Library Book Sale

Yes, this is not a marketing post. This is a post demonstrating one way of giving back to the community and helping locally.

One of the local public libraries holds a book sale twice a year where they sell books both discarded by the library and donated by the community. I attended a sale this weekend, and I spent more than I should have, but that’s a good thing (for the library). These are such great events to support. You never know what you will find at a free-for-all event like this, where the books are all just lumped together.

I really like the fact that the books being sold at a sale like this are being given an extra life. These items are not ending up in landfills somewhere. At the same time, the money is benefiting the local library, which is always a great asset for the families, kids and communities that utilize the library.

I encourage you to look for other sales like these and take part in any way you can. These sales can always use volunteers, and of course they can always benefit from donations of books, music and movies.


Starbucks Introduces Reusable Cup

steveparkhurst | January 12, 2013 in Advertising,Green Marketing,Promotional,Visual | Comments (0)

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Starbucks is at it again. Sometimes it seems like Starbucks has so many things going on it is tough to remember what is what. This time the offering is not a new coffee blend or a new brewing system. Their latest promotion has a lot of potential and is doing some good in the meantime.

The new offer is their reusable plastic Starbucks cup. The cup only comes in one size. It comes with a reusable, recyclable plastic lid as well, though the standard Grande lid also fits the cup (this comes in useful if you need to use a stopper). The cup looks like a standard Starbucks cup, complete with the check boxes for your preferences, it is just made of a sturdier plastic.

From a consumer standpoint, this cup pays for itself with your 10th purchase. The cup will set you back $1 initially, but with the 10 cents you save on each purchase, by the 11th visit you are home free.

Starbucks has a history of innovative ideas and trying to do good things, so this is nothing new. This is however, something tangible that a Starbucks customer can actually wrap their heads around. Every time a customer uses this plastic cup instead of a paper cup or two, they can see the number of cups that are keeping out of landfills.

From a marketing standpoint, this should not be a tough sell to a good majority of the Starbucks clientele. One particularly genius aspect they have employed is mentioning “you” as their new partner in reducing cup waste. The store displays are simple, and not very colorful (see the picture below, taken by me). But I would argue the displays are very effective, with a real cup on them, and some artwork on the display itself to demonstrate harmony, or community. If you have seen the display, what were your first thoughts?

Starbucks Reusable - The Parkhurst Group

Do you own one of the reusable cups yet? If not, why not? If so, why was it important for you to buy one?