Posts Tagged ‘Scotch’

1981 Chivas Regal Whisky Ad

steveparkhurst | January 13, 2010 in Advertising,Marketing,Visual | Comments (0)

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I must admit, I have no idea what’s going on here. But, it’s winter time and this seemed like a good time to utilize a visual that involves snow.

“It’s enough to make you want to get lost”, that was an interesting way to go with this ad. Are they insinuating that the dog is lost, or wants to get lost? Is a dog getting lost the first thing we’re supposed to think of when we see a dog in the snow? Are they suggesting that if you’re a dog and you have a bottle of Chivas around your neck, attached to your leash, that you want to get lost? Any conclusion from this ad, in my mind, is difficult to ultimately get to.

We can fast forward 30-some years and we know Chivas Regal is still around, so at least this 1981 ad did not run them out of business.

Chivas Regal 1981 Ad - The Parkhurst Group