Posts Tagged ‘sign’

Starbucks “molten” Misspelling

steveparkhurst | February 12, 2016 in Marketing,Promotional | Comments (0)

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It’s always fun to spot things like this. Spotted this at a Starbucks today.

Starbucks molten sign misspelling

Ten Billion Lives Ad Vehicle

steveparkhurst | November 17, 2012 in Advertising,Promotional,Visual | Comments (0)

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I spotted this van in a grocery store parking lot last night (it was hard to miss, right?). I’d apologize for the bad lighting, but it was dark, it was a parking lot, and this picture is from my phone. To the point though; as a passerby, I was struck by the bigness of the truck, followed by the unique messaging. The short quotes are to the point and help drive home the idea that the 4-Minute Video is a must-see thing. The truck lures the viewer to this website, I’m not going to spoil the video other than to say it is graphic.

In general, this is a pretty effective way to advertise. The message is short enough and memorable enough that people seeing the van in traffic have time to recall the necessary elements. And, in the case of how I saw the van, park it in a well trafficked parking lot and it will get plenty of notice. I’d argue that I did not even see this van at what the owners and drivers would have considered peak hours. This was a grocery store parking lot with several restaurants, a coffee shop and an ice cream store; the drivers could have been grabbing a snack or a meal, yet their vehicle was doing its job: advertising.

Ten 10 Billion Lives - The Parkhurst Group

If you’ve seen other vehicles like this, Tweet or Pin them to me, let’s see which ones are the best.

Dutch Bus Stop Sign

steveparkhurst | July 23, 2012 in Advertising,Visual | Comments (0)

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I saw this tweet today where the lady (@Helena109) tweeted this bus stop ad, which is apparently in Dutch. The lady that tweeted the picture lives in Amsterdam, so I’m assuming that’s where this is from.¬†Anyway, there’s no special significance, I just like ads from everywhere.

Helena109 Amsterdam - The Parkhurst Group

If you have ads I should feature, tweet them to me or pin to me on Pinterest.

Oh Whole Foods, You Butchered That Word

steveparkhurst | October 11, 2011 in Advertising,Promotional,Visual | Comments (0)

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The casual observer may not have actually bothered to read this in-store sign at the local Whole Foods. I mean, it is after all, overly wordy. But, it looks to be of a hand-written quality and as such is very eye catching. Then comes the Homer Simpson “d’oh!” moment. What they did to the word “nutritional”, well, there ought to be a penalty for that….it’s not even close!

Whole Foods sign error - The Parkhurst Group

If you find a sign or promotional piece I should highlight, tweet it to me @ParkhurstGroup¬†or email it to me steve@… you know the domain, right??

Highbury Vale Sign

steveparkhurst | January 29, 2011 in Advertising,Visual | Comments (0)

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I saw this item at an antique store today. I have done zero research into its origin and whether this place or hotel actually exist, but it is pretty cool piece to look at. This would be a great item is a bed & breakfast or in a pub. To me, this item gives off a nice, warm feel, maybe even a cozy feel. What do you think?

Highbury Vale Hotel Sign - The Parkhurst Group

Rules of the Inn

steveparkhurst | May 13, 2010 in Advertising,Visual | Comments (0)

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I saw this sign today hanging at a local British pub. I have no idea if this sign is steeped in any sort of reality, but I thought it was humorous and if nothing else, it’s an interesting conversation piece.

Rules of the Inn - The Parkhurst Group

Great Roofing Sign and Slogan in Missouri

steveparkhurst | August 24, 2009 in Advertising,Branding,Marketing,Small Business,Visual | Comments (0)

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I was recently in Missouri and I saw this great sign advertisement outside of St. Louis. Two things really struck me about the sign, both are probably noticeable to you as well.

First, what a great usage of a mini-roof, for a roofing company, on their actual sign. Very clever, I really like that. Second, their slogan may be the best slogan in the roofing business. Brilliant usage of the “whole” and “hole” with regard to a roof.

If you are familiar with a better slogan, then please share it with us here on the blog.

There is a great lesson to be understood here, or two lessons. Slogans can matter and they should be well thought out. And, if yours is great, utilize it in as much of your marketing as possible. And, when you can incorporate what you do into your marketing items, that is also great. Similar to placing a roof on top of a roofing sign, if you are a coffee giant and you can put your logo on a coffee cup, do it with pride. If you are a tire maker and you can spell your company name on the outside of a tire, do that as well.

If you are getting started and you need some help, or if you’re ready to do some re-branding and you do not know where to start, we are ready to talk with you.

Frederic Roofing - The Parkhurst Group

Great “Double A Brand” Sign

steveparkhurst | February 7, 2009 in Advertising,Promotional,Visual | Comments (0)

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I saw this sign earlier today at an antique store and I thought it was brilliant. The good folks at Double A Brand did a great job of playing on their name. I think the most brilliant aspect of the sign is the two A’s that make up the legs of the bridge. The four train cars with the words spelled out one car at a time, that was also a great touch. And of course, you need a train in order to make the bridge portion of the ad effective. Anyway, I always enjoy great advertising. Have you seen something particularly well done? Share your thoughts with us.

Double A Brand - The Parkhurst Group