Posts Tagged ‘signage’

Pet Peeve: Improperly Spelled Signage

steveparkhurst | January 7, 2013 in Advertising,Marketing,Pinterest,Visual | Comments (0)

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This is a huge pet peeve of mine. I think this sort of error, whether intentional or not, reflects poorly on any business. I can overlook the mixed use of capital and lower case letters, that’s pretty trendy and lots of people do that in various places. However, using “your” instead of “you’re”, that’s just bad.

Does this bother you as much as it bothers me? Do you have other examples of poorly spelled signage or advertisements? Please share them with us on Twitter or Pinterest.

Your Sign - The Parkhurst Group


Imperfections On Signage

steveparkhurst | October 19, 2009 in Advertising,Promotional,Visual | Comments (0)

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I spotted this sign today and I pulled the car over to get a picture. The casual observer breezing on by might not notice the imperfection in this sign. Obviously, in theory, “Woman” should be “Women”.

I do not know the circumstances under which this business owner acquired this sign. But, if you are running a startup or are very low on cash in the advertising budget, buying a sign from a vendor who made a mistake and has reduced the price can be a real money saver. You might also save money if you ordered the right sign, and the vendor screwed it up. No one wants to lose money. I’d say, this is a minor imperfection and I hope the buyer got a good deal.

Men Woman sign - The Parkhurst Group


Clever Pie Shop Promotion

steveparkhurst | March 16, 2009 in Advertising,Marketing,Promotional,Visual | Comments (0)

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What a great, obscure hook. A pie shop attempting to lure customers in, by offering a whole pie for free, with the purchase of six forks. How expensive are those forks? How good is the pie? These are questions one can find out if you are ever in Canton, Texas for First Monday Trade Days.

I was in Canton last September, but I did not buy forks or a pie, but I loved the promotional idea. This is a very clever way to promote or move a product related to a main offering. For instance, if this pie shop was offering free vacuum cleaner bags, that would not make sense. But, you need forks in order to eat a pie (usually), so this offering makes sense.

If you know of some really creative promotions like this, share them with us. If you are in a dilemma as to whether a certain promotional idea you have is right for you, perhaps we should talk. If you need some help or inspiration finding a perfect pairing for your business, again, we should talk.

Pie Shop Sign - The Parkhurst Group