Posts Tagged ‘slogan’

Spotify

steveparkhurst | November 8, 2011 in Music,Promotional | Comments (0)

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I saw this recently and it really struck me:

Spotify - The Parkhurst Group

What a great slogan or motto. I have not yet used Spotify myself, but I get the gist of it and it is intriguing. This is also great positioning for them to set themselves as the one music source for one’s “social life”. And of course, it can easily be assumed that the “social” part of that, actually refers to social networking, especially the way Spotify integrates with Facebook and Twitter accounts.

Anyway, great slogans or mottos like this can really go a long toward long term growth and building a loyal user base, especially if they make their users feel like they really do back up the rhetoric. Can Spotify deliver? Does Spotify already deliver for you?


Great Roofing Sign and Slogan in Missouri

steveparkhurst | August 24, 2009 in Advertising,Branding,Marketing,Small Business,Visual | Comments (0)

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I was recently in Missouri and I saw this great sign advertisement outside of St. Louis. Two things really struck me about the sign, both are probably noticeable to you as well.

First, what a great usage of a mini-roof, for a roofing company, on their actual sign. Very clever, I really like that. Second, their slogan may be the best slogan in the roofing business. Brilliant usage of the “whole” and “hole” with regard to a roof.

If you are familiar with a better slogan, then please share it with us here on the blog.

There is a great lesson to be understood here, or two lessons. Slogans can matter and they should be well thought out. And, if yours is great, utilize it in as much of your marketing as possible. And, when you can incorporate what you do into your marketing items, that is also great. Similar to placing a roof on top of a roofing sign, if you are a coffee giant and you can put your logo on a coffee cup, do it with pride. If you are a tire maker and you can spell your company name on the outside of a tire, do that as well.

If you are getting started and you need some help, or if you’re ready to do some re-branding and you do not know where to start, we are ready to talk with you.

Frederic Roofing - The Parkhurst Group