Posts Tagged ‘Social Media’

CiCi’s Pizza and the Wise Use of Instagram

steveparkhurst | May 12, 2013 in Advertising,Branding,Instagram,Marketing,Promotional,Visual | Comments (0)

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By Steve Parkhurst

I recently found myself in a CiCi’s Pizza location for dinner. As an aside, I think they have the best cinnamon rolls in the history of the free world.

Anyway, I was intrigued by the table tent on the tables. I found it interesting that CiCi’s would use an entire table tent to promote one social media outlet, as opposed to all their outlets, like most other establishments. Having looked at their Instagram account though, I can absolutely understand why they’re doing it this way. Their Instagram account is fun and it is definitely centered around their customers, driving the engagement level up.

CiCi's Pizza Instagram The Parkhurst Group

I’m interested to know what other businesses are utilizing any social media outlet in a particularly spectacular way. Who else does a great job of driving up customer engagement?


Burger King Twitter Account Hacked

steveparkhurst | February 18, 2013 in Advertising,Earned Media,Marketing,Promotional,Visual | Comments (0)

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In case you missed it today, Burger King’s twitter account was hacked, and used as a promotional weapon for McDonald’s.

Burger King Twitter Hacked

Photo from https://twitter.com/fsmikey/status/303555133009178624

Elena Zak of the Wall Street Journal has a pretty good accounting of the situation, including a lot of really good tweets, I highly suggest taking a look. You can see that McDonald’s denied any complicity in the hacking. That was followed by a tweet suggesting that all eyes were now on Wendy’s.

In this embarrassment, I see great and fun opportunities for Burger King to show some humility, laugh at itself and turn this into a positive. Perhaps McDonald’s can use the occasion to cover-up and eliminate their awful new product name that I wrote about recently. I doubt they are taking my advice of that one just yet.

If you were Burger King, how would you respond to this hacking? What ways would you turn this into something fun and positive? Comment here on the blog or tweet us, @ParkhurstGroup.


Subway, Social Media, Bad PR and Recovery

steveparkhurst | January 27, 2013 in Promotional,Television,Visual | Comments (0)

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Subway Logo - The Parkhurst Group

Subway restaurants is learning the cost of gypping a customer. But with their recent humiliation has come a great chance to re-engage with their customers and prove themselves to be a honorable company looking to create happy, satisfied customers.

As you can see from the news story, a disgruntled customer took to the web to show his displeasure with being served a sandwich that was shorter than advertised.

The world’s largest fast-food chain faced widespread criticism last week after a man posted a photo online showing a “Footlong” next to a tape measure that showed it to be just 11 inches. Subway said Friday that it’s redoubling efforts to “ensure consistency and correct length” in all its sandwiches.

The company had already noted last week that bread length could vary when franchisees don’t bake to its exact specifications and that it would reinforce policies to ensure consistency.

In a statement Friday, Subway expressed “regret” for “any instance where we did not fully deliver on our promise to our customers.”

Subway’s response was pretty positive in my mind. They took responsibility and explained their policy, and they explained what might have caused this problem and how they will seek to assure this does not happen again.

Ultimately, this was a softball issue for Subway to handle. Fortunately they did not have to contend with something that could cause a fatality, like rancid meat. You may recall in the early 1990’s, Jack In The Box suffered from their response to instances of E. coli where hundreds of people got sick, and children actually died because of the tainted food. So yes, there are levels of public relations, and then there is the magnification of the issues via media outlets. For Subway, they’ll recover just fine, especially if there is not a recurrence of the shortened bread rip-off.

Anyway, what are your thoughts on the way Subway handled this?


Half Price Books In Store Ads

steveparkhurst | October 28, 2011 in Advertising,Visual | Comments (0)

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Half Price Books, a bookstore chain I really enjoy, is doing a nice job of using in-store ads for their customers to easily see how to further engage with the store. This is very simple, yet with the visuals and the wording, these are likely very effective.

Half Price Books - TheParkhurstGroup.com