Posts Tagged ‘Starbucks’

New Starbucks Products And Associate Understanding

steveparkhurst | July 18, 2012 in Advertising,Promotional | Comments (0)

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I tweeted earlier today:

I was in a Starbucks earlier and I was witnessing the baristas describing and selling the new “refreshers” drinks. There were tiny sample cups for both the very berry and lime flavored drinks. I thought for being a new product, the baristas really knew what they were talking about, they weren’t just selling (or attempting to sell) they were engaging and they were answering questions. The baristas had all sampled the drinks and they even went so far as to state their preferences. Starbucks has obviously put a few dollars into having their associates be knowledgeable about the new products they are introducing. This is a worthwhile investment and I’m sure the Starbucks bottom line is reflecting positively from this marketing investment.


Starbucks’ Indivisible Campaign

steveparkhurst | July 9, 2012 in Promotional,Uncategorized | Comments (0)

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Today I tweeted about the “Indivisible” campaign that Starbucks has launched and CEO Howard Schultz has written about:

Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.

If for no other reason than to see all the great photos that people will tweet, #Indivisible will be interesting to follow on both Twitter and Instagram. Starbucks is a unique company with a loyal following that will adhere to and follow company requests.


Starbucks Says: Let’s Create Jobs

steveparkhurst | June 29, 2012 in Advertising,Branding,Marketing,Promotional,Visual | Comments (0)

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Starbucks has now said it, let’s do it. Right?

The coffee giant has put a lot of thought, effort, and apparently money, behind this current campaign. A quick look around a local Starbucks reveals signage (like that below), coffee tumblers, Indivisible blend coffee, bracelets for $5 and a foldout paper handout about jobs and the economy.

It will be interesting to see what, if anything, comes of this campaign. Starbucks has its name behind the campaign, so that gives this effort a huge head start. I’m curious where the money goes for this campaign, and how exactly all of this will work, as in, how will buying from Starbucks help create jobs that are not Starbucks jobs.

Starbucks Lets Creat Jobs - The Parkhurst Group

 

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