Posts Tagged ‘store display’

That Will Help Sell More Copies For Sure…

steveparkhurst | February 16, 2013 in Promotional,Visual | Comments (0)

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I saw this store display today for Sports Illustrated’s newest Swimsuit issue. Now, upfront, I don’t know who created this display, Sports Illustrated or the store that was selling the magazine. But, I have to imagine that the warning signs will help to sell magazines one way or the other.

I also find it interesting that the store went to the trouble to cover up the magazine cover, as you can see below:

SI Swimsuit - The Parkhurst Group  SI Swimsuit - The Parkhurst Group


Only to see the cover reveal this:

SI Swimsuit - The Parkhurst Group


I am not sure what is so secretive about this cover, I have seen worse covers in recent years, for other magazines, and those magazines did not come with warnings like this.

What do you think it going on here? Sales ploy by the store? Sales ploy by Sports Illustrated? Too much discretion by a store manager not wanting to offend anyone? Share your thoughts.

Hissee Fit Store Display in Texas

steveparkhurst | May 19, 2011 in Advertising,Promotional,Visual | Comments (0)

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I saw this Hissee Fit store display in a gas station super store today. This raises a couple questions.

First of all, it’s a gummy snake, and a 36 inch one at that. Who can eat that much gummy anything?

Second, how many gummy snakes have to be sold in order to cover the cost of this elaborate store display?

Hissee Fit Store Display - The Parkhurst Group

Anyway, it’s a cool and colorful display and it’s a pretty decent size, you can see it’s about a five foot tall display. It’s a big display to sell candy, but it is Texas, everything is bigger in Texas. Have you seen anything like this? Tweet it to us or email it to Steve @ this domain.