Posts Tagged ‘Super Bowl’

Nationwide Still Hearing About Bizarre Ad

steveparkhurst | February 3, 2015 in Earned Media,Marketing,Television | Comments (0)

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It’s probably no real surprise to learn that Nationwide Insurance is still hearing feedback about their bizarre Super Bowl ad on Sunday. I’ve heard interesting things on talk radio as well as personal conversations with others. The Wall Street Journal featured a prominent story about the ad in this mornings edition.

The company’s response: We knew what we were doing.

Wall Street Journal Nationwide Super Bowl Ad

GoDaddy and Those Danica Patrick Super Bowl Ads

steveparkhurst | February 5, 2012 in Advertising | Comments (0)

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I use GoDaddy for various accounts. So I say this all as a customer of theirs: I am not understanding their Super Bowl ads which feature Danica Patrick.

Is this advertising strategy working? I’m not convinced the ad campaign of using a pretty girl to get people to their website is resulting in increased domain registering or domain hosting accounts. But, after multiple years of this strategy, I have to assume the campaign is working. Maybe GoDaddy just has so much money in their advertising budget that they have to spend the money, better to do it all at once, rather than throughout the year…