Posts Tagged ‘Twitter’

Kellogg’s Meaningful Gesture Goes Way Wrong

steveparkhurst | November 12, 2013 in Advertising,Marketing,Promotional | Comments (0)

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Take a look at this AdWeek story, which features several tweets, about a Kellogg’s UK promotion that went very wrong. While the gesture was strong and I get what they were trying to do and say, sometimes the devil is in the details and poor wording can take a meaningful gesture and make you look like a heartless fool, all while trying to get retweets. The beating Kellogg’s UK took on twitter was well deserved, and to be expected given the speed with which twitter reacts.

Pet Peeve: Improperly Spelled Signage

steveparkhurst | January 7, 2013 in Advertising,Marketing,Pinterest,Visual | Comments (0)

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This is a huge pet peeve of mine. I think this sort of error, whether intentional or not, reflects poorly on any business. I can overlook the mixed use of capital and lower case letters, that’s pretty trendy and lots of people do that in various places. However, using “your” instead of “you’re”, that’s just bad.

Does this bother you as much as it bothers me? Do you have other examples of poorly spelled signage or advertisements? Please share them with us on Twitter or Pinterest.

Your Sign - The Parkhurst Group

About That Personalized Gift Card Idea…

steveparkhurst | December 13, 2012 in Pinterest,Promotional | Comments (0)

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I recently wrote about Starbucks introducing their new etched metal gift cards. In that post I also suggested that at some point there would likely be a Starbucks card which would include “getting your card custom printed with images you can upload from your computer or phone and 2-4 weeks later your card will arrive in your mailbox.” Well, in my email inbox this morning, I see that Dunkin’ Donuts is offering such a card this Christmas. This was such a no-brainer. It’s a great idea to offer this capability, and $2.99 is a more than reasonable price. As you can see, the cards will still include the Dunkin’ logo, but the card front will feature plenty of space for your photo of choice. Will anyone have the Starbucks logo printed on their card?? What a visual that would be.

Dunkin' Donuts personalized - The Parkhurst Group

If you order a personalized card, show it to us on Pinterest or Twitter.


Follow “Art By Cherisse” On Pinterest

steveparkhurst | October 2, 2012 in Pinterest,Visual | Comments (0)

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My friend and Houston based artist Cherisse Goodwin, has joined Pinterest and has begun utilizing the visual platform to display her work. Cherisse regularly has her work on display in public places. Earlier this summer, she was able to display for an entire month at a coffee house in Corpus Christi, Texas. You can learn more about Cherisse on her website, on Twitter and of course on her Pinterest profile.

Art By Cherisse Corpus 2011 The Parkhurst Group

Art By Cherisse works on display at Coffee Waves in Corpus Christi, TX

New Starbucks Products And Associate Understanding

steveparkhurst | July 18, 2012 in Advertising,Promotional | Comments (0)

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I tweeted earlier today:

I was in a Starbucks earlier and I was witnessing the baristas describing and selling the new “refreshers” drinks. There were tiny sample cups for both the very berry and lime flavored drinks. I thought for being a new product, the baristas really knew what they were talking about, they weren’t just selling (or attempting to sell) they were engaging and they were answering questions. The baristas had all sampled the drinks and they even went so far as to state their preferences. Starbucks has obviously put a few dollars into having their associates be knowledgeable about the new products they are introducing. This is a worthwhile investment and I’m sure the Starbucks bottom line is reflecting positively from this marketing investment.

Starbucks’ Indivisible Campaign

steveparkhurst | July 9, 2012 in Promotional,Uncategorized | Comments (0)

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Today I tweeted about the “Indivisible” campaign that Starbucks has launched and CEO Howard Schultz has written about:

Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.

If for no other reason than to see all the great photos that people will tweet, #Indivisible will be interesting to follow on both Twitter and Instagram. Starbucks is a unique company with a loyal following that will adhere to and follow company requests.

Stonefeather and Modern Music Marketing

steveparkhurst | April 24, 2012 in Advertising,Marketing,Music,Promotional | Comments (0)

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Music marketing is an inexact science. It is a tough industry with lots of competitors and a limited playing field; not everyone is looking to buy music, and when they do, not everyone wants the same music, thus the many genres.

New musicians and bands will have to be creative and in many cases, different, in the ways they try to gain fans and buyers. Fortunately, the times are such that the really motivated can find their way through the maze. Social media now allows any number of ways to share music, drive traffic back to original websites and to otherwise engage potential audiences.

Stonefeather is a great example of a lot of this. Stonefeather is based in SoCal. They have been active on Twitter, Facebook, YouTube, and even Instagram. The band members do a great job of interacting with their fans and keeping them in the loop. This includes things such as pictures, set lists, tattoos, song titles, recording sessions, performances, free cd’s and even promoting fellow bands or musicians that they go watch on their off nights.

Stonefeather - The Parkhurst Group

A lot of these new marketing ideas and concepts have significantly reduced the marketing investment that used to be necessary. While one’s time is a considerable investment, a group of band members can share the duties of the marketing necessities and really have an impact.

So, do you have some killer tricks and ideas for marketing music? If so, share them with us, we always love hearing new ideas. Who else is doing great things? Comment here or tweet us.

Tweet With Us

steveparkhurst | July 20, 2011 in Uncategorized | Comments (0)

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Are you following @ParkhurstGroup on twitter? If not, now is a good time to fix that.
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