Posts Tagged ‘Yoko Ono’

Yoko Ono Runs Full Page Ad In NYT

steveparkhurst | January 3, 2013 in Promotional,Visual | Comments (0)

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Yoko Ono ran a full-page ad in the New York Times on New Year’s Day. You can see the ad below:

Imagine Peace NYT Ad

Original Photo http://twitpic.com/brkidi

Talk about minimal wording and a whole lot of white space, this is it. A full-page ad in the New York Times is not cheap. Thoughts of reverse psychology come into play here, perhaps because you would have to expect someone buying a full-page ad would load the page up with words or visuals. Instead, this may be the most white space ever seen in a New York Times ad. There are many elements at work here that may prove effective. The “love, yoko” give the feel of a personal letter. Given the right circumstance, this method of advertising could be right for you.

What are your thoughts on the Yoko Ono ad?